We do things differently

We don’t believe in driving sales through offers, deadlines or commission. It’s important to us that our customers make the right choice for them, their home and their family. We understand the importance of home and the impact that choosing the wrong sofa can have on how happy you feel at home…

Our brand mantra

The right sofa makes home feel like home. When you make the right choice for you and your family, it will make you happier and more comfortable, every day for 7 to 10 years. It’s not surprising then, that when people choose a sofa based on an offer, price or deadline, 43% make a mistake. That’s where we’re different. We don’t hold “must end Sunday” deals, but instead help you to find the perfect fit, so you can feel at home on a sofa you love.

Sofology – Helping everyone feel happier and more comfortable at home

Find your Role

Our values

“Committed”

We own and deliver relentlessly and at pace. We take ownership and action in equal amounts and don’t stop until we achieve our goals.

Our values

“Progressive”

We love and embrace change, look for better ways, learn the latest methods first and we encourage and create innovation.

Our values

“Caring”

We fully engage and truly care. We take it personally and do what we feel is right in every situation. We take responsibility.

Our values

“Trusted”

We are honest and transparent and expect the same from others. We set the right expectations to under-promise and over deliver.

Our values

“Exceptional”

We pursue the exceptional and have the highest personal standards and attention to the details. We strive to improve constantly.

Our values

“Fun”

We have and we create fun in everything we do. We bring positive energy and we are infectious. We make others happy.

At Sofology we live our values in every project we undertake, and the way we work together as a team to leave every

customer feeling at home on a sofa they love.

Committed Progressive Caring Trusted Exceptional Fun

Our Products

It’s the little things that make a Sofology sofa stand out. Simply put, our products are better by design. Every piece is expertly crafted in the traditional way, from the finest materials. We source fabrics worldwide and only ever use 100% natural leather. From the seat fillings to the intricate finishing touches, every one of our exclusive sofa ranges is designed and handmade to exacting standards, so that you feel the difference every time you sit down.

Our Customer Experience

We pride ourselves on delivering an exceptional customer experience, throughout every step of the journey. From browsing in store or shopping online, all the way through to ensuring a successful 1st time delivery, our retail and head office teams work together to put the customer first.

Our innovative omni-channel experience offers customers the freedom to browse and shop anywhere, at any time. With support from highly trained Sofologists, we ensure that our customers make informed decisions to leave them feeling at home on a sofa they love.

If our customers receive this exceptional service, they’ll recommend us to their friends and family – which leads to team rewards through our Net Promoter Score. Which is key – because our NPS is at the heart of all our business measures.

All current Sofology vacancies

FIND YOUR ROLE

Stories from our Sofologists